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            <div class="news-title">因为这5个原因，刷脸支付想不火都难！</div>
            <div class="news-time">2019-12-09</div>
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                <p>刷脸支付是现在十分火爆的新型支付方式，支付宝、微信支付、中国银联三大巨头都相继推出自己的刷脸支付产品，并对刷脸支付实行大力的推广扶持政策。</p>
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                <p>刷脸支付较当下流行的扫码支付更加便捷、资金更安全，而且还有马云、马化腾多次站台宣传，想不火都难。接下来我们就用一组数据来直观感受下刷脸支付到底有多火。</p>
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                    <p>▲刷脸支付&支付宝&微信支付近90天百度搜索指数</p>
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                <p>从上图可以看出，支付宝的热度指数均值是 <span class="font-bold">43049</span> ，微信支付是 <span class="font-bold">4842</span> ，作为拥有 <span class="font-bold">10多亿</span> 用户数的超级APP，支付宝的热度远高于微信支付。</p>
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                <p>刷脸支付的日均指数是 <span class="font-bold">4246</span> ，整体同比增长率达 <span class="font-bold">1281%</span> ，大众对刷脸支付的关注度正在快速飙升。</p>
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                <p>再看看一组和刷脸相关的热词：</p>
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                <p>与刷脸相关的热度词包括刷脸支付、手机、扫码支付、消费者、人工智能、速度等等，这也说明了，刷脸支付在落地应用方面取得了阶段性进展。</p>
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                <p>那么，刷脸支付除了有几大巨头的大力扶持外，还拥有什么魅力，能够获得如此多的关注呢？接下来爱智付为大家讲解刷脸支付的几大优势。</p>
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                <p class="font-bold">一、降低人工成本</p>
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                <p>每个超市都需要收银员，收银员的工资在超市成本中的占比不小，刷脸支付结合自助收银系统，就可以不需要那么多收银员了，可以极大降低人工成本，成本降下来之后，就可以给消费者更多的优惠。所以刷脸支付对商家和消费者都有着积极影响。在引入刷脸支付自助收银后，<span class="font-bold">1</span> 个收银员可以维护 <span class="font-bold">3</span> 台自助收银机，收银效率提升了 <span class="font-bold">50%</span> 。</p>
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                <p class="font-bold">二、有效缓解排队现象</p>
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                <p>刷脸付款要比扫码付款快捷许多，用户不再需要掏出手机打开二维码或者输入密码，整个过程不会超过15秒。同时由于可以自助操作，也免去了排队的等待，即刷即付。另外，简单快捷的操作，对于老人来说尤其好用。</p>
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                <p class="font-bold">三、支付和身份验证合二为一</p>
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                <p>与传统的账户密码不同，刷脸和指纹一样，人脸就成了账户的通行证，一个信息直接绑定了账号和密码，两者不再分离，生物识别提供了便捷性，这是任何账号密码组合所无法比拟的便利。</p>
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                <p>刷脸可以实现支付与身份验证的合二为一，此前这是两个需要分开进行的事项，比如在需要用户实名制的地方，酒店、政务办理或者国家控制类药品的购买，如今都可以通过人脸识别一步完成身份验证与支付，可以说是巨大的进步。</p>
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                <p class="font-bold">四、省去了手机这个支付介质</p>
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                <p>相比二维码、NFC等移动支付手段，刷脸支付省去了手机这个介质，进一步给消费者提供了便捷。在那些不方便携带手机或者禁用手机的场所，也是刷脸支付的重要应用场景，比如游泳池附近、海边沙滩游乐场，也比如易燃易爆的场所、学校、工厂等禁用手机的地方。</p>
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                <p>当你挑好商品后，在特定的付款设备上扫描商品码，输入自己的手机号码后，该设备会自动对你进行人脸识别，人脸识别成功即表示付款完成，根本不需要用到手机。</p>
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                <p class="font-bold">五、帮助商家更好地做生意</p>
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                <p>“开店易、守店难”的难题一直困扰着实体商家，尽管二维码支付提高了商家的经营效率，但无法获取用户数据，没办法进行后续的二次营销，而刷脸支付就可以，刷脸支付会员系统，可帮助店家更好地进行会员管理、精准营销、提高客单价及销量，实现智慧经营。</p>
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                <p>不可否认，刷脸必然是未来的大趋势，刷脸支付将来势必会全面取代二维码，爱智付正是看中这一趋势，果断在2019年成为支付宝与微信支付授权服务商。</p>
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                <p>当前我们正在招募合作伙伴，如果你相信马云的眼光、相信支付宝的实力，欢迎选择我们，一起共享刷脸支付巨大红利！</p>
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                <p>------------------------------------------------</p>
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